Has anyone ever made it a point to ask you a question that you obviously don't know the answer to and they really could have just Googled? This has been happening to me more and more (mostly questions from students... and when you refer them to Google or similar search engines they just sigh in frustration...). That's why I love this. You can do the search there and then copy/paste the tiny url in an email to your friend, co-worker, etc... they open it, click the link, see the process themselves, get a "was that so hard?" message before being directed to their search results and bam! problem solved. I love it.